/Uni project Pokay2022

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The project is a rebranding exercise of Sun Tan, a restaurant originally designed by the Lisbon-based studio DC.AD.
The aim was to adapt its distinctive aesthetic and concept to a different location while preserving the essence of the original identity.

Key elements—such as concrete surfaces and red‑white tiles—were reinterpreted, and pieces of the original furniture were integrated into the new spatial design.

A new logo and visual system were developed for packaging and communication, reinforcing a consistent and recognizable brand identity within this imagined new setting.

This project was designed as a scalable format, allowing the brand to expand into new locations while maintaining visual and conceptual consistency.

The space is housed in a historic building, where original architectural details were preserved and combined with new street-facing windows.

The layout revolves around a central open kitchen, guiding a natural flow from entrance to waiting area and dining zones toward the back.

A small raised platform offers a more intimate experience. Seating and pickup points are arranged along the perimeter for flexibility and comfort.

At the heart of the design is a circular aluminum counter. A neutral color palette with red accents references the brand’s identity.

The atmosphere blends industrial aesthetics with warmth. The open kitchen becomes a central visual and emotional element of the dining experience.

The new brand name, Pokay, combines “Poke,” the main dish of the cuisine, and “Okay,” conveying a sense of approval and satisfaction.
The logo, with its clean design, is inspired by the shape of the red lamp shades and the aluminum counter.

Inside the red circle are two stylized shapes: a “P” and a hand making the OK gesture.
The logo adapts to various sizes and applications, always maintaining the stylized hand as the brand’s distinctive element, even in smaller versions.

The color choice, dominated by red, evokes desire, while white and black ensure good readability on different surfaces and materials.

List of works